SERVICES

SERVICES

German Market Guide

A foundational resource & entry point for brands looking to understand the German market. This in-depth document* includes

*Available for purchase as a standalone product or as the first step of a broader collaboration: COMING SOON.

  • Insights into German consumer behavior, with a focus on trends in food & beverage preferences, price sensitivity, and purchasing habits

  • A breakdown of relevant sales channels (retail, e-commerce, HoReCa) and how they function in Germany

  • An overview of marketing channels, from trade shows and digital platforms to influencer and press relations

  • Key regulatory considerations, including labeling, taxes, and import logistics

  • Competitive landscape and benchmarks for Nordic brands entering the market.

Four people in chef and casual attire standing outside a building with a wooden door, engaged in conversation.

Brand Positioning & Market Entry Strategy

Customized support to help you establish a clear, compelling identity in the German market. This includes

  • Localization of your brand story and values that resonate with German consumers without compromising your heritage

  • Identification of your brand's unique selling points and how to differentiate yourself from strong competitors in a busy market

  • Strategic entry plan covering pricing, channel selection, ideal partners/distributors, and a phased roll-out timeline

  • Support with packaging, messaging, and product adaptations if needed

Top-down view of a desk with a silver laptop, a clear glass mug of coffee, a white smartphone, a white book, and a black power cable on a wooden surface.

Marketing & Awareness Blueprint

Sustainable strategies to help you build awareness and long-term visibility in Germany

  • Development of a customized marketing plan, including digital campaigns, influencer partnerships, tastings, and press outreach

  • Ongoing storytelling and content strategy tailored to German-speaking audiences

  • Social media strategy or guidance, including community management or content localization

  • Event and trade fair planning or presence support, from logistics to brand representation

A hand holding a smartphone against a clear blue sky.

Expert Network Access

Direct access to a curated network of professionals who specialize in the German F&B space

  • Experienced PR consultants with proven success in food, beverage, and lifestyle sectors

  • Legal and compliance advisors familiar with food regulations and import requirements

  • Creative freelancers, including copywriters, designers, and photographers, familiar with German tastes

  • Connections to key industry bodies, trade organizations, and institutions to help support your brand's reputation and network growth

A silver tray with three colorful glasses, one of clear water, one with white wine, and one with rosé wine, alongside a white business card and a blue card that reads "Nordic Brand Works."

Let's chat

Let's chat

Prefer writing?

Drop me a message here and I’ll get back to you as soon as possible.