A white bowl with two cooked fish fillets in a sauce, garnished with shredded horseradish, herbs, and seasonings, on a gray table. In the background, a second plate with a piece of fish topped with greens and a glass of water.
A word cloud in blue text on a cream background with the words "Nordic Brand Works" and "Establishing F&B Brands in Germany."
A calm lake in Finland reflecting a forested hillside at sunset, with a small dock and chairs in the foreground.
A tall glass of gin & tonic with ice, cranberries, and a sprig of rosemary on a wooden table with a background of blue and white striped fabric.

Welcome to Nordic Brand Works, your strategic bridge to the German market.

I work at the intersection of food, drink, and culture. I help European brands translate values, stories, and design with a steady hand and a clear point of view: turning taste, context, and cultural nuance into direction and decision. The focus is clarity: creating strategies that feel grounded rather than reactive.

Germany is not just a large market, it has the highest buying power in the EU and the largest spend in the food & beverage category. It’s also growing, with a projected growth rate of 4.08% through 2030. I support brands in understanding how things are perceived here: how stories travel, how design reads, and how products fit into real lives. 

I work as a second brain: helping founders, brand teams, and creatives define what “good” looks like, decide what not to do, and avoid costly missteps before they happen. 

Based in Berlin, I’m positioned at the center of Europe’s food, drink, and cultural conversation. With a background in publishing, brand management, and food & drink culture, I bring a perspective shaped by both the creative and commercial sides of the industry. The work is calm, collaborative, and grounded in lived cultural understanding; not trends, hype, or formulas. 

If you’re building something thoughtful and want it to land with integrity, clarity, and taste, this is where I come in.

A woman with red hair and glasses standing against a stone wall, wearing a navy blue jacket over a white shirt and black jeans.

Services

  • A focused diagnostic for founder-led European food & beverage brands seeking clarity before investing further in branding or growth. The audit evaluates product authority, positioning, and market relevance, delivering clear strategic insights and a practical 90-day roadmap for positioning, product authority, and market entry.

  • Bringing your brand’s unique DNA to life in Germany with a localized approach and a market-specific strategy. Identification of your brand's unique selling points and how to differentiate yourself from strong competitors in a busy market.

  • Custom strategies to boost exposure and long-term presence. This can include the development of customized marketing plans, digital campaigns, influencer partnerships, tastings, press outreach, and more.

  • Full access to relevant specialized PR, industry leaders, and trusted institutions. To get to the right people at the right time, tailored to your brand’s needs.

Learn more
Let's chat

Let's chat Let's chat Let's chat Let's chat Let's chat

Let's chat Let's chat Let's chat Let's chat Let's chat

Book a call

“Our team was tasked to execute a new export growth strategy, and we managed turnover growth of 300% in 24 months – Liv played a vital role in achieving this.”

—Mikko, co-founder Kyrö Distillery

Prefer writing?

Drop me a message here and I’ll get back to you as soon as possible.