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A word cloud in blue text on a cream background with the words "Nordic Brand Works" and "Establishing F&B Brands in Germany."
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A tall glass of gin & tonic with ice, cranberries, and a sprig of rosemary on a wooden table with a background of blue and white striped fabric.

Welcome to Nordic Brand Works, your bridge to the German market.

I work at the intersection of food, drink, and culture. I help brands translate values, stories, and design with a steady hand and a clear point of view: turning taste, context, and cultural nuance into direction and decision. The focus is clarity: creating strategies that feel grounded rather than reactive.

Germany is not just a large market, it has the highest buying power in the EU and the largest spend in the food & beverage category. It’s also growing, with a projected growth rate of 4.08% through 2030. I support brands in understanding how things are perceived here: how stories travel, how design reads, and how products fit into real lives. 

I work as a second brain: helping founders, brand teams, and creatives define what “good” looks like, decide what not to do, and avoid costly missteps before they happen. 

Based in Berlin, I’m positioned at the center of Europe’s food, drink, and cultural conversation. With a background in publishing, brand management, and food & drink culture, I bring a perspective shaped by both the creative and commercial sides of the industry. The work is calm, collaborative, and grounded in lived cultural understanding; not trends, hype, or formulas. 

If you’re building something thoughtful and want it to land with integrity, clarity, and taste, this is where I come in.

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Services

  • A comprehensive overview of the German customer, sales & marketing channels, and specificities of the market. A foundational resource for brands looking to understand and navigate the German market and a fundamental piece in building a tailored strategy.

    COMING SOON: Guide available for purchase

  • Bringing your brand’s unique DNA to life in Germany with a localized approach and a market-specific strategy. Identification of your brand's unique selling points and how to differentiate yourself from strong competitors in a busy market

  • Custom strategies to boost exposure and long-term presence. This can include the development of customized marketing plans, digital campaigns, influencer partnerships, tastings, press outreach, and more.

  • Full access to relevant specialized PR, industry leaders, and trusted institutions. To get to the right people at the right time, tailored to your brand’s needs.

Learn more
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“Our team was tasked to execute a new export growth strategy, and we managed turnover growth of 300% in 24 months – Liv played a vital role in achieving this.”

—Mikko, co-founder Kyrö Distillery

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